The Complete Guide to Model Digitals: Speaking the Language of Agencies

 The Complete Guide to Model Digitals: Speaking the Language of Agencies

In the fast-paced world of modeling, understanding the language and requirements of digitals ("digis") is crucial for both photographers and models. Let's break down everything you need to know about these essential industry photos.

What Are Model Digitals?

Model digitals, often called "polas" or "polaroids" (a throwback to when agencies used actual Polaroid cameras), are unretouched photographs that serve as a model's visual resume. These images are the industry standard for agencies to evaluate a model's natural appearance and potential.

Essential Requirements

Styling Requirements

• No makeup or minimal makeup (mascara and light concealer at most)
• Simple, fitted clothing:
• Women: Plain black/white tank top or swimsuit with fitted jeans
• Men: Plain white t-shirt with fitted jeans
• Hair pulled back from face in some shots
• No jewelry or accessories
• Absolutely no retouching or filters

Required Shots

1. Natural front headshot
2. Profile headshot
3. 3/4 body shot
4. Full body front
5. Full body profile
6. Natural smile shot (agency dependent)

Background Specifications

• Clean white wall (industry standard)
• Alternative: Light gray wall (less common)
• Surface must be immaculate - no marks or texture
• 4-6 feet between model and wall to prevent shadows

Speaking the Language: Industry Terms

Basic Terminology

• Digis: Short for digital polaroids
• Polas/Polaroids: Traditional term still used industry-wide
• Testing: The process of shooting new digitals
• Natural/Raw: Referring to unretouched images

Pose-Specific Terms

• Straight on: Direct front face/body shot
• Profile: Side view
• 3/4 or Quarter turn: Angled between front and profile
• Full length: Head to toe shot
• Lineup/Comp cards: Cards featuring digitals and stats

Measurement Terminology

• Bust: Chest measurement shot
• Waist: Waist measurement shot
• Hip: Hip measurement shot
• Inseam: Leg length measurement

Portfolio Terms

• Book: Model's complete portfolio
• New faces digitals: First-time digitals for new models
• Update shots: New digitals showing current look
• Digital package: Complete set of required shots

Quality Descriptors

• Clean: Well-lit, properly exposed, white background
• Flat lighting: Even, shadowless lighting (desired)
• Commercial: Too posed/produced (avoid)
• Too editorial: Too artistic/fashiony (avoid)
• Fresh: Natural, unretouched look (ideal)

Pro Tips for Success

1. Keep It Simple
• Focus on clean, clear shots
• Avoid artistic angles or creative lighting
• Remember: these are technical shots, not fashion photos
2. Maintain Consistency
• Use the same lighting setup for all shots
• Keep the background consistent
• Maintain uniform distance for similar shots
3. Professional Standards
• Always shoot raw format
• Use proper exposure
• Ensure sharp focus
• Maintain correct white balance

Common Mistakes to Avoid

• Over-directing the model
• Using creative lighting
• Adding filters or heavy retouching
• Shooting against textured or colored backgrounds
• Including props or excessive accessories

Final Thoughts

Understanding these industry terms and requirements is essential for producing professional-quality digitals that agencies will accept. Remember, the goal is to showcase the model's natural appearance and potential, not to create artistic fashion photographs.

Whether you're a photographer new to the industry or a seasoned professional updating your knowledge, keeping these standards and terms in mind will help you create the clean, professional digitals that agencies require.

Billy Montana

About the Author: Professional photographer specializing in model digitals and agency work.

Capturing the Journey: The Inner Drive and Vulnerability of a Photographer's Reflection

When reflecting on my work honestly is akin to standing under a piercing spotlight—it illuminates both the triumphs and the trials of my journey behind the lens. With over four decades of experience in the dynamic realm of photography, I've learned that this process of introspection is not just essential; it's transformative.

At first glance, one might perceive me as laid-back, exuding a warmth akin to a gentle breeze in the sun-kissed landscapes of Florida. But beneath this calm exterior lies a relentless drive, an inner fire that fuels my every endeavor. Every time I step onto a shoot, I do so with a burning determination to prove something—not to others, but to myself.

This inner drive compels me to approach each shoot with an intensity bordering on obsession. I don't just aim to capture great photos; I strive to outdo myself, to push the boundaries of my creativity with every click of the shutter. It's not about resting on past laurels or settling for the status quo; it's about embracing the challenge of constant growth and evolution.

But amidst this drive lies a paradox—a vulnerability that lurks beneath the surface. Despite decades of experience and a string of successes, I still grapple with moments of insecurity and self-doubt. It's a natural aspect of the creative process, a reminder of the ever-present quest for perfection.

Yet, rather than shying away from these feelings, I've learned to embrace them as catalysts for growth. Each moment of doubt serves as a springboard for self-reflection, propelling me to delve deeper into my work, to interrogate every aspect with a critical eye.

As I evaluate my portfolio, I do so with a mix of excitement and trepidation. There's a thrill in uncovering moments of brilliance, in reliving the magic of a perfectly captured image. But there's also a sense of humility in acknowledging the areas where I've fallen short, where my vision didn't quite align with reality.

It's through this process of honest reflection that I chart my course forward—a journey fueled by passion, tempered by experience, and guided by an unwavering commitment to excellence. Every critique, every moment of introspection serves as a compass, guiding me toward new horizons and greater heights.

In the end, photography is more than just a profession; it's a journey of self-discovery, a testament to the power of creativity and the resilience of the human spirit. And as I continue along this path, I do so with a sense of gratitude—for the lessons learned, the challenges overcome, and the countless moments of beauty captured along the way.

Model: Sheila McKinney

©2024 Billy Montana Images

The Importance of preparing for a shoot for success.

 As Billy Montana, a seasoned Fashion and Beauty Photographer with over four decades of experience, defining goals is not just a preliminary step; it's the cornerstone of every successful shoot. Before stepping foot on set or even picking up my camera, I carefully outline the objectives of each photography project.

For me, it's not merely about snapping pictures; it's about crafting visual narratives that resonate with audiences, evoke emotions, and leave a lasting impact. Whether I'm aiming to capture the essence of a fashion collection, portray the beauty of a subject, or tell a compelling story through imagery, having a clear vision from the outset is paramount.

When preparing for my shoot, I delve deep into the core message I intend to convey through my photographs. Is it about showcasing the latest fashion trends with artistic flair? Is it about celebrating individual beauty and diversity? Or perhaps it's about immersing viewers in a captivating visual story that sparks their imagination? By articulating these objectives, I lay the groundwork for every creative decision that follows.

Moreover, understanding the intended audience is crucial. Whether I'm shooting for high-end fashion magazines, beauty brands, or editorial spreads, knowing who will engage with my images informs my approach. Each demographic has its own preferences, sensibilities, and expectations, which influence the tone, style, and content of my photography.

Once the goals are clearly defined, I can proceed with meticulous planning. From scouting locations that complement the desired aesthetic to scheduling shoots at optimal times for natural lighting, every aspect is carefully orchestrated to align with the overarching vision. Additionally, selecting the right equipment becomes a strategic choice tailored to the specific requirements of the project.

For instance, if I'm aiming to capture intricate details in beauty shots, I ensure I have a comprehensive array of lenses that offer versatility and precision. Similarly, when orchestrating elaborate fashion shoots, having an extensive lighting setup at my disposal allows me to sculpt the perfect ambiance and highlight key elements with finesse.

In essence, preparing properly serves as the guiding compass that steers the entire creative process. It not only shapes the direction of the project but also empowers me to channel my creativity with purpose and clarity. With a clear vision in mind, I can transform a mere photoshoot into a transformative visual experience that transcends the ordinary and resonates deeply with audiences. And that's how you create magic.

Billy Montana Images

Shooting with Water

Water can be so much fun to shoot.  When  you shoot a model in water, it is very challenging due to the elements.  But, it can also be very rewarding.  I love shooting models in water, because you can be very creative with light and color.  You can shoot in the day or night.  You can shoot in a pool, waterfall, Ocean or anywhere that water flows.

Most of the time I prefer to shoot in a pool, because it is a little more self contained and you can control the elements a little more.  If you can plug in studio lighting, add smoke machines or fog,  you can really create some amazing images.

Here is the latest shot I took in a pool. This was shot, in all places, an indoor hotel pool.  I Used two strobes for this shot.  One light bouncing off a reflector and the other light bound off of the ceiling.  This is one of my favorite pool shots.  

Ayana Supermodels Unlimited 

The Camera I used for this photo was a Nikon D300s.  I know there are more expensive and other Nikon Models that have higher resolution, but for the Photography I do, this is an incredible camera and my favorite to shoot with.  I was also using a 55-300mm Nikon Nikkor DX Lens.  I have to say this is my favorite lens for shooting models.  The images are always super crisp and rarely do I get an out of focus image.

The one key element to taking a beautiful photo like this, is having a really good make up artist and someone who can help with the hair in the water.  The Model in this shot was wearing a Jessie Couture Deep Blue Gown, with really colorful stones that complimented the water tone.  That small strip of yellow behind the model was added in photo shop to emulate a late afternoon sun reflection.

The shot is being used for a Cover of Supermodels Unlimited Magazine.  I am pretty excited to see this image in Print.  I really enjoyed creating this shot, however, it was not a preplanned shot.  I just was bored of shooting against plain backgrounds and when I walked by this indoor hotel pool, the lightbulb went off and I just decided to do the shot in the pool and now I am glad I did.  A lot of my best images are not planned but just something I see on the spot.  Always keep an open mind when shooting.

Paige - Los Angeles, CA

Narda Hammel Clearwater Beach, FL

Tancy Marie - Tampa, FL

McKenna - San Diego, CA

Narda - Clearwater Beach, FL

All Photos Copyright © Billy Montana Images - All Rights Reserved No Copies Duplicates or use are these photos are allowed without the expressed written consent of Billy Montana Images.